How TikTok became so popular?
As you may know, TikTok is by ByteDance, a Chinese company. The brand is widely known as an umbrella company as it created and expanded numerous popular apps in China. The company is worth up to $75 billion. Thus, it makes this one of the most valuable companies in the world. To further implement into the market, in 2016, the company launched Douyin app in China. Unlike the rest of the world, such an app wasn’t something unheard of. However, within the first year, the app has 100 million active users and up to 1 billion views every day. As the company saw such a success in China, in 2017, they decided that it’s time to expand outside of the country. Under the new name, TikTok becomes increasingly popular in Asian markets...