How To Get More Followers on Instagram?
If you’ve just started an online business, gaining exposure on Instagram is a sure road to success. To become one of those members of an elite group of people who are known as influencers on Instagram is not an easy feat.
These people have massive followers, which mean they have a special power, the power to influence. This incredible force comes from the audience or the followers.
For the starters, it may not be so easy to get the first 1k to 10k followers. You have to be consistent, persistent, motivated, and prove that your brand is genuine and trustworthy. On a brighter note, though, it’s not something that you cannot achieve. But you have got a whole lot of work to do.
How to get more followers on Instagram is a very frequently asked question. You may find quite a lot of guides on the internet, but keep in mind that those techniques which worked in the past might not be effective at present. One of the main reasons for this is because Instagram keeps on changing its ranking algorithm. This is why you need to be cautious, how old the content is, and how relevant it is – these are some of the questions you need to ask yourself. Today, you’re about to uncover some of the powerful secret techniques used by a few successful individuals. This is a definitive guide on how to get more followers on Instagram.
For your reading convenience, here is an overview of the post content.
How to get more followers on Instagram.
- Understand your audience
- Focus on a particular group or niche
- Maintain consistency
- Reposting other’s contents
- Descriptive captions
- Team up with brands
- Make a little noise on other platforms
- Tag a friend
- Make use of your blog
- Encourage your customers to share their photos
- Hashtags and tips.
- Instagram contest and how to implement them successfully.
- Posting unique, fresh and engaging content.
How to get more followers on Instagram guide.
Understanding your audience.
According to the stats (Feb 2019), there are more than 1 billion Instagram users. This massive number constitutes about 32 percent of the world’s internet users. Amongst these many users, the majority of the users are urban women, especially young women. Male users constitute only 32 percent. Take a look at these Instagram stats 2019 for more information. Here you find some answers on how to get more followers on Instagram. This will give you an idea of what group of people you want to target, particularly the age group, target gender, their lifestyle, and of course, your products and location.
If you have identified your target audience, you can now concentrate on what type of contents you should create, and what kind of language you should use.
Focus on a particular group or niche.
Some people attract a lot of Instagram followers in a short amount of time. They achieved this because they did something different, which many people fail to do. The trick is to make sure that you invest a reasonable amount of time in identifying your purpose truly, meaning you should have a theme.
Your niche, your target audience, and what your Instagram account means to others – these are the first things you need to take into consideration. So, define your niche and stick to it, join engagement groups such as food, travel, fashion, health, and so on. Doing this will earn you likes from people with similar interests, and ultimately you will have more followers of the right kind in just a few weeks. This is what most experts will tell you when you ask them how to get more followers on Instagram.
Keep posting or updating the contents every day. It will help you rank better, and it will also keep you connected with your fans or followers. They have a certain expectation of seeing your posts during a specific time of day. If you are inconsistent, your followers will lose the rhythm. And that connectivity you’ve established with them will diminish significantly.
But this is not a significant problem, and the real issue is with Instagram, they will rank you down, which means your posts will become less visible. Some big companies post more than 5-8 on Instagram within 24 hours. If you no longer appear on the feeds of the followers, you will be forgotten, and it’s as simple as that. So, keep posting to find favor in the eyes of Instagram’s algorithm.
Reposting popular contents.
This may prove to be a game-changer when done correctly. Have a thorough and critical look at a content that attracts a lot of viewers and comments. If you find that the material has not yet reposted by other fans, you can repost it.
However, you have to seek permission first and remember that that content is not yours; make sure that you credit the owner of the original post. You’re in a way doing him or her service, and at the same time, it will help your page take off much faster.
Add a descriptive and engaging caption to get more followers on Instagram.
It may be true that a picture conveys a better message than a thousand words, but it does not mean that captions are not relevant. For example, the National Geographic attracts a lot of audience on Instagram with stunning and gorgeous photos, and most of their photos have excellent descriptive captions. Although you may not feel very comfortable at the initial stage, you will notice a dramatic change later on. Just be committed to your work and improving your strategy.
When speaking of captions, it is pretty evident that you already have seen hundreds of memes which made you laugh. Sometimes it’s not the picture or the video that makes people laugh, but it’s the caption. The important role played by the caption cannot be ignored.
Team up with other similar brands.
Similar to reposting other’s contents, it would be a massive help if you can get other users to post one of your contents on their page. You don’t have to do anything here, just approve others to make use of your contents when they approach you. If they have more followers than yours, the chances are that you may get a good number of followers.
There should be lots of similar brands which needs exposure, find those brands, get in touch with them, and do a cross-posting or a collaboration. This is a great way to move ahead together, you promote them to your audience, and they’ll do the same.
Make use of other social media platforms to get more followers on Instagram.
If you have a decent following on other social media such as Facebook, you can use it to your advantage. You can promote your posts on Facebook, share a link, or even sent out invites to follow you. One of the most effective strategies is hosting giveaways.
Tag a family member or friends.
This is a simple yet powerful technique to get more followers on Instagram. When you post something very emotional, a video or a picture which really engages with the innermost feelings of others, ask them to tag their friends. When posting such contents, you should add these to your caption, ‘tag a friend,’ or ‘tag someone who inspired you,’ etc.
Make use of your blog to get more followers on Instgram.
If you own a blog, whether personal or business, sharing your Instagram posts on your blog will increase the chance of getting more followers. It is likely that when more people visit your blog, the more people will check you out on Instagram. This is a long term strategy, but it will benefit you a lot in the long run.
Encourage your customers to share photos.
This technique can be very effective for those that have just a few hundreds or thousands of followers. Why? Because at this stage you want to be proving that you are genuinely serious about your purpose, people need to see that you are trustworthy.
Offering your customers a little incentive or a small gift is an excellent way to go, in return, your customers should share their photo alongside the products. As you make more sales, an increasing number of people will see customer photos on your page. And naturally, they will tag you in their posts whenever your product reaches them. You can comment to their post, or simply follow them; ultimately they will follow you back.
Use hashtags to get more followers on Instagram.
If you’re more focused on attracting a specific group of audience, you should avoid hashtags such as #picoftheday, #smile, or #bestoftheday. You should note that hashtags are a way to help users or followers to navigate with ease. These help them to jump to the topics they’re interested quickly in.
So, what you need to do is use the hashtags which relate to your audience’s field of interest. This may not be the ultimate answer to how to get more followers on Instagram, and it is a factor to be considered. For this reason, you should know how to do it right. Here are some valuable tips you can put into practice.
- If you’re not heavily focused on a particular group, you can use as many as 15 to 20 hashtags. Making a list of the hashtags that are popular and effective is the simplest way to achieve this. Later you can simply do a copy-paste.
- As mentioned earlier, hashtags are a sort of a facilitator which helps the users to navigate with convenience. So, using the hashtag which explains the post is not a bad idea.
- You can also use a hashtag, which is a combination of your brand and the name of the product.
- Another method which can filter out your audience is by using a hashtag which mentions your location. This can be extremely helpful if your business is focused primarily in a particular city.
- Your very own hashtag tag line can also be beneficial. If you have this, make sure you use it across multiple channels and platforms. For instance, Nokia’s hashtag tagline is ‘connecting people.’
Use contest to get more followers on Instagram.
Everyone loves contests; it has several benefits if it is done correctly. When you run a contest on this platform, there is a high chance that people will share it with their followers. And this will give you more exposure. Today we share some practical tips on how to run a simple yet effective contest which will bring you more followers.
- You should keep it simple, and the contest should be inclusive. In other words, it should be easy to participate.
- Define a start date and end of the contest.
- Be specific with the proposition, meaning mention what the reward is going to be.
- Make people do something for you in return, either let them comment or follow you to take part in the contest.
- The contest should not involve making the people do something which makes them uncomfortable, weird or uncool. It should make them feel good, something that is seen as cool by everyone.
Post unique and fresh contents to get more followers on Instagram.
Do not post contents which are very similar to your competitors, try to post fresh and unique contents. Taking a totally new direction is not the only remedy. Of course, the content should relate to the audience, but the point is -it should be different from what most of the people are posting.
If you keep on posting similar contents, you become a cliché, you become predictable, and when you’re predictable, your followers will definitely become bored. For example, a text or a video might become viral on several platforms, but it is short-lived, after a few weeks or months it slowly becomes boring. When posting contents, do it with a little bit of twist and style. Don’t let your followers predict what the content is all about when they see a notification pop up on their screen.
These are the things you can do to get more followers on Instagram. If you find it is too complicated, or you simply cannot devote time into this, you can hire an expert to manage your Instagram account. It’s one of the best ways to go past 100 k followers in a couple of months. Hope this practical guide on how to get more followers on Instagram helps you achieve that number you’ve always wanted.