How To Increase Followers Count For Free
Growing your follower’s list organically can be time-consuming. However, if you follow the guidelines below, you will find your profile gaining new followers every single day. Of course, the simple way to get more followers is to consider buying Instagram followers. Nonetheless, if you’re ethical, the tips below will boost your follower counts in no time.
Instagram has over 1 billion users, and its smart algorithm can put you at a disadvantage. If you want to become one of the most public profile in this competitive place, you need to work smart, not hard.
Below you will find smart ways that you should consider testing out to reach your target audience and grow your list organically.
Step 1 – Define Your Profile
For your followers to engage with your profile, they must know what the profile is about. Before they do this, you have to be organized and coherent with the photos that you’re uploading.
A great saying was, “If you fail to plan, you are planning to fail.”
When setting up your profile, you must have a clear plan and follow through with it. Take a look at the example below:
If you want to convert those visitors into followers, you must be consistent with the photos on your profile. In addition to this, you must ensure that the profile is aesthetically pleasing. If you’re planning to sell through Instagram, the profile must inspire confidence and professionalism.
As you may know, when someone visits your profile, they will decide within seconds if they want to follow you or not. This decision is based on the photos they see when scrolling through your feed, reading your bio, and watching your stories highlights.
You don’t have to stick to the white and black color contrast or minimalism. The most important thing to focus on is to be consistent with the brand and the target market.
Step 2 – Define Target Audience
Now that you’ve set up your profile, you want to think about who are you posting for. Ask yourself questions such as:
- Age of those that you’re targeting
- Interests of those that see your profile
- How do they use Instagram?
If you have the answers to all of these questions, you will notice that you will find it easier to posts pictures. If you want to set boundaries or ensure that people know what the profile is about from the second they arrive on your page, you should think about an informative bio like the one below:
As you can see above, within the first seconds, you can see what the brand is about without having to scroll through the feed.
Step 3 – Take Advantage of Instagram Stories
Every influence or business profile has used Instagram stories. The reason for this is because it allows you to highlight your best content for new visitors, and it also helps them to know what your profile or business is about.
It has been noted that around 500.000 Instagram accounts have used such stories at one time, so your followers will probably be interested to see what your posting for your stories. Equally important, half of these accounts are businesses, which means that if you want to stay on top of the competition, you must try it out for your business.
Additionally, it has also been highlighted that 1-in-5 stories have resulted in a direct message. This is excellent news as it gives you an additional opportunity to sell or gain a new follower.
This influencer has highlighted her trips around the world and has also used the bio feature to explain who she is, advertise her business accounts, and the item she sells. Because she’s a fitness influencer, her photos and videos are consistent with fitness activities.
The best way to think about stories is to consider them as landing pages on your website. If you want to sell apparel on Instagram, you want to show people pictures of your clothes. Whereas, if you’re trying to become an influencer, you want to show people your daily life or what you get up to in your free time.
Furthermore, since the new update, stories now appear on the Explore Page, so you have the chance to target even those that don’t follow you. Hence, you must ensure that what you’re posting for the stories are engaging and interactive.
Tip: Don’t forget that the cover image is just as important as the content in the story!
Step 4 – Use Hashtags
Before Instagram has developed innovative features and smart algorithms, hashtags were the best way to optimize your profile. So, someone will search the hashtag, see your photo and decide if they want to follow you or not.
You can still use hashtags to your advantage if you do it correctly.
Do: Use Popular Hashtags
To find out what’s hot and trending, you want to use the search function. Think of hashtags that are relevant to your content and decide which one is the most used. Then, ensure that you use that hashtag for every post and even story that you create to increase the chances of gaining new visitors and potential followers.
Don’t: Avoid Overusing It
Less is more when it comes to such a feature. The reason for this is because they can be distracting and nobody will read a large number of them. Equally important, it will dilute the message that you’re putting across. In addition to this, it’s important to mention that if you have too many, Instagram will perceive it as spam and will not show the post to a broad audience.
Do: Create Your Own
Not a lot of users create their own. Thus, this is the perfect opportunity for you to show your creative side. Furthermore, it will also motivate others to use the hashtag for their posts. Thus, providing you with the opportunity to become famous faster. Do you remember the world record egg? Take a look at how well the profile is doing:
Don’t: Avoid Using Spammy Hashtags
When using such a feature, don’t use the gimmicks such as #likeforlike, #followforfollow, #followme. Even though it provides you with a temporary boost, those followers will not last. As well as, to your usual followers, you will perceive as someone that spams and only cares about the number of followers they have.
Furthermore, it will also undermine the work that you’ve done so far. If you want people to recognize you for your meaningful content, you should stay away from such hashtags.
Step 5 – Use Location
Any time you’re posting something, you should use the location element. This includes your stories as well. The reason for this is because you’re allowing people to find your content easier on the platform. Additionally, if you have a business account and you have a physical location, you will encourage online visitors to come to your business.
Another excellent advantage is that when people click on the location, they will be able to see all of the photos and stories from your restaurant, office, or workspace. Hence, exposing your brand further to people that haven’t seen your profile yet. Take a look at the example below:
If you are planning to become an influencer and you’re attending an event with other influencers, you should post adding your location as it will help you to connect with people that are participating as well. Thus, you will have an additional chance to expose your account to potential new Instagram followers.
By making yourself more discoverable, you will increase the chances of gaining followers. This is why you should also think about adding the location to your story as well. Generally, when you’re posting, you want to aim for the Explore Page and adding the location to your story gives you the chance to be on there.
When Instagram has allowed your content to be visible on a location page, it means that everyone who is near that location or has searched for that particular place will be able to see your post or video. Thus, providing you with the opportunity to be visible to a new audience.
Step 6 – Engage with Others
Instagram is a big community. Therefore, you want to engage with others to make yourself known. Every time you’re on Instagram, you should:
By paying attention to others, you’re building trust and credibility. However, you should stay away from generic comments such as “This is awesome,” “Love your content,” “Great picture.” Instead, you should be unique to gather the attention of others.
There are three ways in which this will help you to gain more followers:
- Those that you’re engaging with will check out your profile and return the favor.
- The users that engage with you will be exposed to the Activity Page which means that people who don’t follow you, will see the posts that they’ve interacted with.
- The more engagement you have, the better your chances of being on the Explore Page.